The year 2015 was a bang for Nigerians, the mobile market witnessed its biggest growth and expectations were simply on the edge.
Two
industry movers, Tecno and Infinix got dirty in their desire to lock
down the smartphone market in Nigeria. But did any of them succeed?
Infinix
The
Infinix brand which is just over three years old introduced several
range of smartphones that addressed core issues affecting smartphone
users in Nigeria.
Infinix smartphones are one of the most popular budget smartphones available in Nigeria, the company reportedly sold over 500,000 units of its smartphones in 2015. Thanks to Infinix Hot 2, Nigeria’s first Android One phone which was an instant success.
One
of the ways Infinix manages to maintain a low price tag on its
smartphones is by eliminating the middle man, it’s a mobile strategy
that has been working like a charm for them. This way, prices which
should normally go up by about 30% are kept at a sweet spot. They know
how Nigerians can react when it comes to pricing. Lol
Infinix has
their shortcomings however; their smartphones are not readily available
weeks after it is launched into the market. At the time its becomes
commercially available, a couple of guys who were really anxious about
the smartphone would have gotten a watered-down effect.
Tecno

Tecno
no doubt had its biggest and best year in 2015. I hope they can
replicate it in 2016, they did almost everything right – restructuring
their mobile strategy by creating several range of smartphones that
appeal to specific kind of smartphone users.

The mobile strategy that’s working started with the Tecno Boom J7, a smartphones targeted at music-centric lovers; the
Camon C8 caters for camera lovers while the prestigious and premium
Phantom 5 was specifically built for smartphone users who want to stand out from the crowd in style.
They
had an onslaught on the low-end smartphone market and monopolized the
mid-range line of smartphones in Nigeria. There was a need for
transition into premium smartphones that birthed the Phantom 5.
Tecno
reportedly overtook Samsung to become the biggest smartphone maker in
Africa. Statistics like this shows that Tecno isn’t going anywhere, not
anytime soon.
Both brands have a lot of things in common, they use
the same CarlCare service center but they posses different mobile
philosophy.
Who rocked it better in 2015? Was it Tecno or Infinix?